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HI! WE ARE
Allie & Grace
We are third generation Caldwell, Texas natives, second generation best friends, and the blonde duo behind Best Day Co.
We’ve been best friends since the beginning. Born just a few months apart and raised five minutes down the road from each other, our lives have always been beautifully intertwined. What began with childhood sleepovers and playdates has grown into a shared passion for bringing people together and creating something meaningful.
get to know the duo behind the your best day...
Allie Bowers
CO-FOUNDER | CONTENT CREATOR & ASSISTANT PLANNER
Hi, I’m Allie, co-founder of Best Day Co.! I’m a Caldwell, Texas native and a graduating senior at Texas A&M this May, earning my degree in marketing. I have several years of experience in social media management and content creation - check out our sister brand, Widowspring Marketing!
With a background in wedding florals, I bring a strong attention to detail, organization, and experience coordinating both weddings and corporate events. I’m a faithful Christian and so grateful the Lord has allowed us to serve others and celebrate the beautiful union of two becoming one in His eyes. When I am not working I am usually spending time with my precious boyfriend, Ryan, and our sweet goldendoodle, Scottie!
CO-FOUNDER | EVENT PLANNER & ASSISTANT CONTENT CREATOR
I’m Grace, co-founder of Best Day Co., and I’ve been immersed in the events industry for many years. My love for events began at a young age, growing up alongside my mom and watching her build beautiful celebrations from the ground up. Those early experiences sparked a passion for creativity, intentional design, and meaningful moments.
I’m a proud graduate of Texas A&M University with a deep love for all things weddings lush florals, vibrant color palettes, and elevated details that feel both timeless and personal. When I’m not bringing events to life, you can usually find me outdoors with my best boy, Bentley, and my soon-to be husband, Cameron.
One of my favorite parts of this work is building genuine relationships with my clients truly understanding their vision, priorities, and story. Watching everything come together, from concept to final reveal, and seeing each detail align into a seamless, luxurious experience is what makes this craft so special to me.
Grace Fritcher
We felt a clear sign from the Lord to step into this business, not just as a creative venture, but as a way to serve others and honor Him through every detail. Together, we bring a calm presence, an eye for beauty, and a heart for people into every event.
This is more than a business — it’s a calling we’re grateful to live out, side by side.
When we were about seven years old, we launched our first “business,” a pink lemonade stand with a purpose. Every dollar we earned went to support breast cancer awareness, inspired by a desire to serve and make a difference, even in a small way. That spirit of giving has never left us. Today, Best Day Co. is built on those same values: faith, kindness, and the belief that we’re called to use our gifts to serve others. We’re here to love people well, steward moments that matter, and turn life’s lemons into something truly sweet.
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MAKING LEMONADE
